The only way to be remembered and preferred is to be different.  

In a sea of experts, you want clients to choose you and opportunities to find you.

But if you're like everyone else, there's nothing for them to choose.

The first step to being preferred is to be different. 

In this episode, I’ll walk you through the 5 pillars of differentiation to elevate your brand, differentiate yourself from other experts, and make it clear that you're the best person for the job.

LEARN:

  • [4:58] The efficient way to differentiate yourself from others.
  • [6:00] A simple tweak to make competition irrelevant 
  • [7:34] The 2-prong approach to making a big promise (with examples)
  • [12:43] 3 elements that make your testimonials believable
  • [15:20] My popular opinion about "unpopular opinions"😅
  • [22:00] Using storytelling to differentiate yourself
LINKS & TOOLS IN THIS EPISODE
LISTEN ↓

“What sets this podcast apart from all others is that each episode fills you with hope that you can show up too. The content is rich and the host, Tolu Michaels is so relatable!”

remi.
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